On May 17th 2010 Kids Company launched a ground breaking internet based campaign “PEACE OF MIND – One neuron at a time.” The campaign aims to raise £5m to help change the way vulnerable children are supported in the UK - children who are at risk and who are currently unable to receive the help they need because of social services’ limited resources. Kids Company’s campaign website will feature a unique three-dimensional virtual brain offering 1 million socially networkable neurons, each available for a £5 donation. The campaign will harness the power of social media and social networks in a way that has never been done before.

Urban Action will be supporting events and campaigns throughout the year. Check here regularly to see how you can help.

Give a vulnerable child peace of mind, light up a neuron now. BUY HERE.

Read more about the Peace of Mind Campaign. CLICK HERE.